Head Spa
An hour made for you to completely unwind.
60 min · $100
The Beauty Friends
Beauty Meets Care.
Welcome to The Beauty Friends — where Brazilian beauty, high-quality care, and a little everyday glamour come together. We created the kind of beauty space you used to save on Pinterest and see on TikTok, and made it a place you can actually walk into, feel at home, and call your own.
Making you look beautiful, feel confident, and enjoy every minute of it.
Athol & Marlborough, Massachusetts
The Beauty Menu
Find Your Beauty Favorite
Your beauty routine, all in one place. Explore our treatments, find your favorite, and book the time that works for you.
Pick your service. Choose your time. Come get beautiful. ♡
Our Head Spa Collection — an hour (or two) made entirely for you.
Head Spa + Full Facial
Head-to-face relaxation. One beautiful experience.
1 hr 30 min · $165
Head Spa + Foot Spa
From head to toe — literally. ♡
2 hr · $189
Beauty Meets Care
This Isn't Just a Beauty Appointment.
It's a truly unique experience.
There's a reason we're called The Beauty Friends. From the moment you walk through our doors, we want you to feel like you belong here.
You may be welcomed with our signature Nutella cappuccino and The Beauty Friends cookie. You'll be greeted with a smile. You'll walk into a beautiful, clean, thoughtfully prepared space.
And most importantly, you'll be cared for by professionals who understand that beauty is about much more than the final result.
It's about how you feel while you're here.
No intimidating beauty-clinic energy. No feeling like you're just the next appointment. Here, you're one of our Beauty Friends. ♡
Love Notes From Our Beauty Friends
The Best Part? Seeing You Love Your Results.
★★★★★
★★★★★ Google Review“Talita is the best of the best. She has high standards that are evident in the clean and welcoming environment she has created at The Beauty Friends. She is kind, friendly and extremely skilled. Her knowledge of aesthetics is reflected in the beautiful work she does. I am so appreciative to have such a beauty maven to go to. Highly recommend!!!!!”
Why Does The Beauty Friends Feel Different?
Brazilian Warmth
The warmth, energy, hospitality, and love of beauty inspired by our Brazilian roots.
High-Standard Care
Professionals trained to deliver beautiful results with attention, consistency, and genuine care.
A Space You Actually Want To Be In
Beautiful. Clean. Glamorous. Peaceful. Welcoming. The kind of beauty space that deserves its own spot on your camera roll.
Beauty Without The Attitude
Come exactly as you are. This is a place designed to make you feel welcome — never intimidated.
Glamour Made Accessible
Because feeling glamorous shouldn't be reserved for celebrities, vacations, or special occasions.
Friendly — For Real
It's in our name. We want you to leave looking beautiful and feeling like you've just spent time somewhere you genuinely belong.
Meet Our Founder
The Brazilian Heart Behind The Beauty Friends
Meet Talita Santos.
Brazilian-born founder Talita Santos grew up with a relationship to beauty that felt completely natural. In Brazil, beauty isn't only about getting ready for a special occasion — it's part of the way many women express themselves through confidence, energy, femininity, self-care, and that unmistakable Brazilian joy for life.
When Talita moved to the United States, she missed the beauty spaces she knew back home. Beautiful. Clean. Fragrant. Warm. A place where there was coffee waiting for you, where people smiled, where beauty felt joyful rather than intimidating. Most of all, she missed the feeling of being cared for.
What if I created it here?
That idea became The Beauty Friends. As a beauty professional, founder, wife, and mom of two, Talita's purpose goes far beyond aesthetics: to help women feel more confident through beauty, care, and genuine human connection.
She pours her standards, techniques, warmth, and philosophy into her team. So whoever welcomes you, the goal remains the same:
You should feel the heart of The Beauty Friends in every appointment.
More Than Beauty
We Believe Confidence Looks Beautiful on Every Woman.
The Beauty Friends was built around one simple belief: every woman deserves to feel beautiful, cared for, and confident.
Beauty isn't about becoming someone else. It's about looking in the mirror and reconnecting with the woman who's already there.
That's why our purpose is to make glamour accessible — beautiful results, Brazilian warmth, and genuine human care in an experience women can make part of their everyday lives.
Come for your lashes. Come for your skin. Come for your brows. Come because you simply deserve a little time for yourself.
Leave feeling a little more confident than when you walked in.
Come Visit Your Beauty Friends
Two locations. One signature experience.
Your Next Beauty Appointment Is Calling. ♡
You don't need a special occasion to feel beautiful.
You are the occasion.
Choose your favorite treatment, find a time that works for you, and let your Beauty Friends take care of the rest.
Come for the Beauty. Stay for the Vibe.
Real clients, real results, real moments from inside The Beauty Friends.